Top 50 Independent RIAs Allocating to ETFs in 2025

Each year, asset managers and ETF providers look to identify the independent RIAs most actively allocating to exchange-traded funds (ETFs).

The 2025 edition of the Top 50 Independent RIAs Holding ETFs highlights firms with the highest levels of ETF assets under management offering insight into which wealth managers are embracing ETFs as a core part of their client portfolios.

Compiled using SEC 13F filings and aggregated by AdvizorPro,  this list focuses exclusively on U.S.-based, fee-based RIAs that deliver comprehensive wealth management services to individuals and family offices. Broker-dealers and commission-based firms are excluded.

Whether you’re tracking ETF adoption trends, targeting RIAs for distribution, or benchmarking against top performers, this list provides a data-driven view into how leading RIAs are using ETFs in 2025.
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The firms featured in this list highlight how ETFs have become a central allocation strategy among independent RIAs. As adoption grows, data-driven visibility into advisor behavior is more important than ever. AdvizorPro’s 2025 RIA ETF Trends Report explores broader shifts in ETF usage across the wealth management landscape, while the ETF Trends Q2 2024 Analysis provides historical context on how these strategies have evolved.

For teams focused on distribution and partnership growth, the TrafficIQ Playbook outlines how to identify and engage the firms showing real-time ETF interest. Together, these insights create a clearer picture of how top RIAs are positioning ETFs at the center of modern portfolio construction.

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