Read insights and best practices for engaging
financial advisors & insurance agents

TrafficIQ Playbook

Table of Contents Introduction Step 1: Set Up TrafficIQ & Define Your Ideal Client Profile (ICP) Activating TrafficIQ & CRM Integration Defining Your ICP (AUM,

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Longboard Case Study

Discover how boutique alternative asset manager Longboard Asset Management leverages real-time RIA data, 13F filings, and targeted outreach with AdvizorPro to drive precision-based AUM growth

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3 New U.S. Single Family Offices

Three newly formed U.S. single family offices—Winnie Capital, Trek One Capital, and MFO Ventures—illustrate the evolving landscape of generational wealth management across consumer brands, sports, energy, and healthcare, all tracked in real-time by AdvizorPro’s expanding dataset.

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Advisor Moves – February 2025

In February, the financial advisory landscape saw a surge of advisor movements—thousands changed firms or roles, highlighting Cetera’s notable growth, strong draws from LPL Financial, J.P. Morgan, and Morgan Stanley, and significant departures that signal shifting industry strategies.

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2025 RIA ETF Trends Report

AdvizorPro’s 2025 RIA ETF Trends Report analyzes how RIAs allocated to ETFs in 2024—highlighting issuer growth, shifting advisor demand, and portfolio turnover—offering key insights into the evolving ETF landscape.

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Potomac Case Study

In this conversation, Chase Smith from Potomac and the AdvizorPro team discuss how Potomac leveraged AdvizorPro’s data and CRM integration to scale their AUM, streamline sales outreach, and foster a close partnership that drives new product features and ongoing collaboration.

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Simplify Case Study

Eric McArdle discusses how the firm’s timely launch of innovative ETFs, coupled with AdvizorPro propelled Simplify’s remarkable growth by enabling refined product development and a high-touch client experience.

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2024 Review & What’s Next for 2025

This blog recaps AdvizorPro’s transformative 2024 achievements in AI-driven prospecting, platform enhancements, and expanded datasets, while offering a glimpse into the deeper data, smarter analytics, and new integrations on the horizon for 2025.

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