Prospect Smarter Across the Financial Services Ecosystem

Whether you're driving ETF allocations, growing a wealthtech platform, doing M&A, or recruiting an elite team — AdvizorPro helps you target, engage, and close faster.

Smarter Prospecting for ETF Issuers

Accelerate ETF distribution with intelligence on RIAs, family offices, and trust firms - holdings, fund flows, platform insights, and live website visitor tracking.

Capture Flows and Expand RIA Adoption

Winning in today’s ETF market means getting in front of the right advisors at the right time.

AdvizorPro surfaces RIAs and family offices actively researching your categories, uncovering allocation gaps, and shifting assets - before your competitors know.

Find the warm opportunities. Drive new allocations. Power smarter distribution with data that works.

ETF Holdings Intelligence

Identify RIAs allocating to your Morningstar category — or holding competitor ETFs ready for conversations.

Flows Intelligence

Ingest ETF flows data and map it to our advisor universe — unlocking branch- and rep-level insights on who’s buying your strategies.

Custodian & TAMP Targeting

Ingest ETF flows data and map it to our advisor universe — unlocking branch- and rep-level insights on who’s buying your strategies.

TrafficIQ Visitor Tracking

Spot RIAs and family offices visiting your fund pages, product content, and webinars.

Plain English AI Search

Find high-fit firms in seconds using intuitive queries ("RIAs investing in Fixed Income ETFs").

CRM Integration & Alerts

Route warm ETF leads into Salesforce, HubSpot, or workflows automatically.

“We brought on AdvizorPro to help our sales team’s business development efforts and enrich our CRM data. We setup the integration in a few hours. Their help was essential in getting us set up correctly. They’ve done a great job onboarding our entire team and offering extensive ongoing support.”

Hollis Malkowski
Product Manager, Growth, Ethic

Target RIAs Holding Competing ETFs

Identify firms holding expensive or underperforming competitor ETFs — ideal for replacement pitches.

Spot ETF Researching RIAs

Capture firms showing intent by researching your funds or competitors via TrafficIQ activity.

Find RIAs Growing ETF Allocations

Surface firms with increasing allocations into your Morningstar categories.

Smarter Prospecting for Mutual Funds, SMAs, Private Funds, and Beyond

Whether you distribute mutual funds, SMAs, ETFs, or private markets strategies, AdvizorPro powers precision targeting with deeper data, enriched contacts, and smarter insights.

Find the Right Buyers for Your Funds and Strategies

Whether you manage mutual funds, SMAs, or private vehicles, AdvizorPro gives you precision targeting.

Uncover RIAs and family offices aligned with your offerings — by AUM size, platform, investment focus, and more.

Drive deeper conversations and accelerate asset growth with real prospect intelligence.

Features

Investment Interest Search

Find RIAs and family offices interested in private credit, interval funds, SMAs, and emerging investment themes using ADV keyword indexing and proprietary websearch intelligence.

Custodian & TAMP Filters

Identify firms aligned with custodians (Schwab, Fidelity) and major TAMPs (Envestnet, SEI) — critical for go-to-market segmentation and sales pushes.

Advanced Prospect Discovery

Discover firms planning new allocations or actively expanding investment menus — even for niche strategies and selling agreement outreach.

Website Visitor Tracking

Reveal firms visiting product pages, research centers, and strategy pages — prioritize sales outreach with real-time engagement triggers.

Enriched Contact Data at Scale

Access verified titles, emails, and phone numbers for key decision-makers across RIAs, family offices, banks, and hybrid firms.

Expanded SMA Targeting

Pinpoint RIAs offering SMAs, including investment minimums, asset allocation approaches, and preferred account structures — align messaging by AUM tier, service model, and growth signals.

“Advizorpro has been instrumental in fueling our exponential growth. The data is clean, accurate, and beautifully integrated right into our CRM”

Manish Khatta
CEO, CIO, Potomac

Find RIAs Interested in Private Credit Strategies

Search ADV disclosures and website intel to locate firms allocating or researching interval funds, direct lending, and more.

Surface High-AUM RIAs Using Target Custodians or TAMPs

Prioritize $250M+ RIAs working with Schwab, Fidelity, or platforms like Envestnet — align fund distribution efforts faster.

Identify RIAs Engaging With Your Fund Pages

Use TrafficIQ to uncover firms researching your thought leadership, product sheets, and investment materials online.

Connect With RIAs and Family Offices Allocating to Alternatives

Find the right investors for private credit, venture capital, private equity, real assets, and more — faster and smarter with AdvizorPro.

Unlock Alternatives Capital Raising With Smarter Prospecting

The alternatives landscape is more competitive than ever.

AdvizorPro empowers your capital raising efforts by pinpointing the RIAs, family offices, and trust firms actively expanding into alternatives - across private equity & credit, hedge funds, venture capital, real assets, and more.

Target better, engage faster, and close RIA & family office allocations ahead of the competition — all with the most actionable capital raising intelligence available.

Features

Alternatives Interest Signals

Identify RIAs, family offices, and trust firms aligned with private credit, VC, PE, real assets, and hedge fund strategies — sourced from ADV indexing and proprietary website scraping.

Family Office Expansion Targeting

Target 3,800+ family offices across the U.S. by wealth origin, investment interest, and ownership structure.

High-Value Contact Targeting

Uncover CIOs, Managing Directors, and Partner-level contacts managing private markets portfolios. Verified emails, titles, and direct dials at scale.

Investment Vehicle Segmentation

Search across specific vehicles: private credit funds, venture capital offerings, private equity funds, SMA structures, and more.

Deep Discovery Filters

Narrow by firm type, AUM size, team structure, service model, geographic location, and advisor role.

Seamless CRM Routing

Push targeted prospects directly into Salesforce, HubSpot, or Microsoft Dynamics for smarter workflows.

"A big round of applause to your entire team; I’m glad to have you as our partner!"

Charla Easterbrook
AVP, iCapital

RIAs allocating to global macro hedge funds with $1B–$10B in client assets

Prioritize $250M+ RIAs working with iCapital, CAIS, or other leading platforms—align capital-raising efforts faster.

Family offices focused on private real estate in the Southeast with >$3B AUM

Search ADV disclosures and propietary research to locate investors allocating to real estate, interval funds, direct lending, and more.

Prospect Smarter Across the Wealthtech Landscape

Target RIAs and firms ready for new solutions — powered by tech stack insights, platform targeting, CRM-ready data, and real-time buying signals.

Connect Faster With Your Next RIA and Family Office Clients

AdvizorPro helps wealthtech leaders find the firms already aligned to their solutions — CRM, planning, risk, portfolio management, and more.

Pinpoint which RIAs use competing tech or are ready to upgrade — and get real buying signals, not cold lists.

Build pipeline faster, close smarter, and expand market share with deeper prospect intelligence.

Features

Private Markets
Interest Signals

Identify RIAs, family offices, and trust firms aligned with private credit, VC, PE, real assets, and hedge fund strategies — sourced from ADV indexing and proprietary website scraping.

Family Office
Expansion Targeting

Target 3,800+ family offices across the U.S. by wealth origin, investment interest, and ownership structure.

High-Value
Contact Targeting

Uncover CIOs, Managing Directors, and Partner-level contacts managing private markets portfolios. Verified emails, titles, and direct dials at scale.

Investment
Vehicle Segmentation

Search across specific vehicles: private credit funds, venture capital offerings, private equity funds, SMA structures, and more.

Deep
Discovery Filters

Narrow by firm type, AUM size, team structure, service model, geographic location, and advisor role.

Seamless
CRM Routing

Push targeted prospects directly into Salesforce, HubSpot, or Microsoft Dynamics for smarter workflows.

“Innovative and easy to use system that provides unmatched business growth support. They are proactive by consistently innovating their product offering in anticipation of business and advisor needs."

Katie Staples
Marketing, Robinhood

Find RIAs Using Orion Competitors

Target firms using platforms like Black Diamond, Tamarac, or eMoney—ideal candidates for new partnerships.

Spot Growing RIAs Expanding Tech Adoption

Surface firms investing in client portals, CRM upgrades, or financial planning tech.

Capture RIAs Researching Wealthtech Solutions

Leverage TrafficIQ to detect firms browsing tech demos, case studies, and product pages.

Smarter Prospecting for Mutual Funds, SMAs, Private Funds, and Beyond

Whether you distribute mutual funds, SMAs, ETFs, or private markets strategies, AdvizorPro powers precision targeting with deeper data, enriched contacts, and smarter insights.

Find the Right Buyers for Your Funds and Strategies

Whether you manage mutual funds, SMAs, or private vehicles, AdvizorPro gives you precision targeting.

Uncover RIAs and family offices aligned with your offerings — by AUM size, platform, investment focus, and more.

Drive deeper conversations and accelerate asset growth with real prospect intelligence.

Features

Regulatory History & Risk Flags

Identify advisors with past disclosures (e.g., bankruptcies, arbitrations, terminations) to help recruiters avoid reputational risk or target high-integrity candidates.

Map Search

Find advisors and firms on a map—ideal for planning roadshows, organizing coverage by territory, or routing meetings.

New Lead Email Alerts

Get real-time alerts when new advisors match your saved filters—ideal for timely outreach and trip planning.

Accolades & Awards Intel

Find advisors ranked by Barron’s, Forbes, and others—target top performers and brand-driven reps.

ADV Search

Search across ADV documents for service language, platform references, and niche terms—helping you uncover hidden-fit firms others miss.

Firm Insights

AI-surfaced trends like AUM shifts, headcount changes, and product mix—automatically generated and embedded on firm profiles.

Custodian & Tamp

Filter firms using specific custodians (e.g., Schwab, Fidelity) or TAMPs (e.g., AssetMark, SEI).

Chrome Plugin

Instantly view profile data while browsing online, including LinkedIn or advisor sites—without leaving your browser.

"AdvizorPro gives the level of data that we need and the accuracy that we need for successful recruiting."

Michael La Salle
Founder & President,
Endeavor Search Partners

Ready to Unlock the RIA Channel?