This report provides a comprehensive analysis of ETF trends among Registered Investment Advisors (RIAs) within the AdvizorPro database leveraging Q2 2024 13F data. It examines key shifts in ETF popularity, focusing on the top-performing funds and issuers based on the growth of their RIA client base.

Building on the broader insights from our 2025 RIA ETF Trends Report, this analysis explores how RIA allocation patterns evolved in Q2 2024.

The report delves into the strategic decisions made by RIAs of all sizes, capturing trends in issuer growth, shifts in category preferences, and ETF growth among RIAs. By identifying the ETFs gaining the most traction and understanding the evolving strategies of RIAs, this analysis aims to provide valuable insights into the current state of the ETF landscape in the RIA channel.

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Top 10 ETFs - RIA Channel

Quarter over quarter % change in RIA clients, minimum of 50 RIA clients

Top 10 ETFs by RIA Size

Quarter over quarter % change in RIA clients within AUM group

Hottest New ETFs - RIA Channel

Analyzed ETFs <= 3 years old. Ranked by quarter over quarter number of RIA clients added, minimum of 50 RIA clients

Top 10 High Fee ETFs - RIA Channel

Analyzed top 10% fee ETFs. Ranked by quarter over quarter % change in RIA clients, minimum of 50 RIA clients

Top 10 ETF Issuers - RIA Channel

Quarter over quarter % change in RIA clients, minimum of 50 RIA clients.

For a deeper look at year-to-date allocation behavior, see our full 2025 RIA ETF Trends Report.

Top 10 ETF Issuers Entering RIA Channel

Count of issuer ETFs appearing in RIA 13F holdings for the first time in quarter analyzed

Top 10 Morningstar Categories - RIA Channel

Quarter over quarter % change in RIA clients

Top 10 Shrinking Morningstar Categories - RIA Channel

Quarter over quarter % change in RIA clients.

Shifts in ETF adoption often reflect the changing makeup of the advisor population, as explored in our Advisor Demographics Report 2025.

Turning ETF Trends into Actionable Insights

For asset managers and ETF issuers, understanding these advisor behaviors is critical, not just to track competitive positioning, but to uncover opportunities for growth. By leveraging advisor-level intelligence, firms can align product strategy with advisor demand and anticipate where allocation flows are headed next.

If you want to move beyond surface-level trends and see which RIAs are driving ETF adoption in real time, start your free trial of AdvizorPro today. It’s the fastest way to identify opportunities, connect with the right advisors, and grow smarter in a competitive ETF market. Start your free trial today

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