Turn Custodian & Broker-Dealer Data Packs Into Actionable Intelligence

Merge custodian, broker-dealer, and third-party holdings and flows data with AdvizorPro’s advisor intelligence to see which ETFs and mutual funds advisors are actively buying and focus sales where it matters.

From Raw Data Packs to Connected Distribution Intelligence

Team-Level Transparency

Drill down to office, team, and rep-level holdings and flow trends.

Trend Analytics

Track AUM movement month-over-month, quarter-over-quarter, and year-over-year to detect shifts early.

Sales Attribution That Matters

Tie asset movement directly to sales initiatives, conferences, and marketing campaigns.

700,000+ Verified Advisors • 35,000+ RIA Firms • 5,000+ Broker Dealer Firms • 4,200+ Family Offices
All verified, structured, and refreshed continuously.

Built for Modern Distribution Teams

AdvizorPro’s data pack integration is used across distribution organizations that need clarity, not complexity.

Sales Leadership

Pinpoint growth intermediaries, nurture key relationships, attribute flows to rep activity, and optimize coverage before competitors notice

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Executives & Strategy

Track share of flows, product momentum, and channel performance in near-real time.

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Marketing & Analytics

Connect campaigns and events to measurable inflows and quantify ROI.

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ETF Issuers

Gain visibility into which advisors are buying their ETFs and competitor funds so sales teams know exactly who to engage to drive flows.

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Distribution Operations

Replace manual reporting with automated, CRM-ready insights.

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Key Features of the Broker-Dealer Data Platform

Each capability is built for sales leadership, strategy, marketing, ETF issuers, and distribution operations teams that use broker-dealer data to track flows, understand advisor behavior, and optimize coverage with confidence.

Features

Comprehensive Broker-Dealer Coverage

Access a broad universe of independent and hybrid broker-dealers, including national platforms, regional firms, and OSJ networks. Profiles include regulatory status, clearing relationships, geographic footprint, and advisor counts.

Advisor and OSJ Network Mapping

See how registered representatives are structured across broker-dealers, OSJs, and branches. Understand supervisory relationships, network composition, and influence at scale.

Clearing and Platform Relationships

Identify broker-dealers by clearing firm and platform affiliation, including Pershing, Fidelity, Schwab, Raymond James, and others. Support platform strategy, partnerships, and coverage prioritization.

Growth, Recruiting, and Transition Signals

Track advisor movement, new registrations, OSJ expansion, leadership changes, and consolidation. Surface early indicators of growth, restructuring, or recruiting momentum.

Assets and Business Mix Insights

Analyze AUA, fee-based versus commission mix, and advisory adoption trends. Distinguish legacy brokerage models from advisory-led platforms.

Technology and Platform Adoption

See which broker-dealers are standardizing CRM, planning, portfolio, compliance, and productivity tools to assess platform maturity and scalability.

AI-Assisted Discovery

Use natural language search to find broker-dealers and advisors by rep count, clearing firm, geography, business mix, or growth signals without rigid filters.

Verified Firm and Advisor Contact Data

Access continuously validated firm and advisor contact information, including emails and phone numbers, backed by automated and manual quality checks.

CRM and Data Warehouse Integration

Sync broker-dealer firms, advisors, and networks into Salesforce, HubSpot, Microsoft Dynamics, Snowflake, or custom environments. Keep systems current without manual uploads.

Designed to Live Inside Your CRM

Insights shouldn’t stop at a dashboard. AdvizorPro delivers custodian and broker-dealer data pack intelligence directly into your CRM and data environment, so it powers real workflows instead of living in spreadsheets. With enriched holdings and flow insights continuously synced, your CRM becomes a living system of distribution intelligence that’s structured, current, and ready for action.

Why Legacy Broker-Dealer Databases Fall Short:

Common Pain Points:
  • Outdated or inconsistent registered representative counts
  • Incomplete visibility into OSJ structures and supervisory relationships
  • Missing hybrid or dual-registered advisors affiliated with broker-dealers
  • Limited insight into clearing relationships and platform affiliations
  • Stale or inaccurate firm- and rep-level contact information
  • Rigid filters that make segmentation slow and manual
  • Disconnected systems that create CRM conflicts and reporting gaps

The AdvizorPro
Difference:

  • Continuously Verified Broker-Dealer Data
    Data is regularly validated across FINRA disclosures, Form U4 updates, regulatory filings, and multi-source checks to stay accurate as firms evolve.
  • Unified Firm, Rep, and OSJ Intelligence
    View broker-dealer structures clearly, including OSJ networks, supervisory relationships, and affiliated advisors, all connected in a consistent data model.
  • Actionable Growth and Transition Signals
    Track advisor movement, network expansion, leadership changes, and platform shifts to spot momentum early.
  • CRM-Ready Integration
    Keep CRM and data systems aligned with current broker-dealer and advisor data through seamless integration, eliminating manual upkeep.

From Manual Research to Real Broker-Dealer Intelligence

Before AdvizorPro

  • Pulling broker-dealer and advisor data from multiple disconnected sources
  • Manually reconciling duplicates, stale records, and inconsistent firm structures
  • Limited visibility into OSJ networks, supervisory relationships, or affiliated advisors
  • No reliable way to track advisor movement or platform transitions
  • Guessing which broker-dealers are gaining momentum or losing advisors
  • CRM conflicts caused by outdated firm and rep data

With AdvizorPro

  • A verified broker-dealer and advisor dataset in a single platform
  • Firm, advisor, and OSJ relationships mapped automatically
  • Clearing, registration, and platform data kept continuously up to date
  • Advisor movement, network changes, and transition signals surfaced as they occur
  • CRM and internal systems stay enriched with clean, structured data
  • Faster segmentation, prioritization, and execution across sales, strategy, and analytics teams


You’re Already Receiving Valuable Data Packs, But It´s Hard to Use

Raw data doesn’t drive growth until it’s cleaned, connected, and contextualized. Asset managers receive regular holdings and flows data from custodians, broker-dealers, and data providers, but these files are often inconsistent and disconnected from CRM and distribution workflows.

Without context, it’s difficult to see which advisors are allocating, how funds compare to competitors, or what sales and marketing activity is actually driving flows. The result is powerful data on paper that rarely turns into measurable distribution impact.

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Built on Verified, Continuously Refreshed Data

Custodian and broker-dealer data only drives value if it’s trusted. AdvizorPro applies the same verification standards to third-party data packs as it does to core advisor intelligence, reviewing, normalizing, and monitoring each dataset for change over time.

This includes resolving mismatched rep codes, aligning holdings and flows to verified advisor and firm entities, flagging inconsistencies, and refreshing mappings as teams evolve. The result is data your teams can rely on, not debate.

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You’re Already Receiving Valuable Data Packs, But It´s Hard to Use

When third-party data packs are connected to advisor and firm intelligence, distribution teams gain a clearer view of what’s actually happening in the market.

AdvizorPro helps asset managers:

Quantify growth drivers across intermediariesSpot redemptions and shifts earlierAttribute flows to real activityAllocate sales and marketing resources more effectively

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Frequently Asked Questions About Data Packs

How often are data packs updated?

Data refresh frequency depends on your source feeds. AdvizorPro continuously monitors andaligns new files as they’re delivered.

Which custodians and broker-dealers are supported?

AdvizorPro supports data from major custodians, broker-dealers, clearing firms, and third-partyproviders. Specific coverage can be discussed during a demo.

Does this replace existing analytics tools?

AdvizorPro complements and enhances existing tools by delivering cleaner, enriched data that’sready for CRM and reporting workflows.

How does this integrate with our CRM?

We integrate directly with Salesforce, HubSpot, Microsoft Dynamics, Snowflake, and customenvironments. Data is mapped and delivered without manual imports.

How accurate is the data once integrated?

All data is normalized, matched, and continuously reviewed to ensure consistency with verifiedadvisor and firm records.

How does AdvizorPro handle data from multiple custodians orbroker-dealers at once?

AdvizorPro’s AI-powered matching and enrichment engine is designed to ingest and normalizedata from multiple custodians, broker-dealers, and third-party providers simultaneously. Itresolves differences in file structure, identifiers, and reporting conventions to deliver a single,consistent view across all sources.

Can AdvizorPro identify changes in advisor teams or repstructures over time?

Yes. AdvizorPro continuously monitors advisor, team, and firm structures and automaticallyreflects changes such as team moves, mergers, splits, or office-level realignments. Thisensures holdings and flow data remain accurately mapped as intermediary relationships evolve.

Is this capability available as part of the AdvizorPro platform or astandalone service?

Custodian and broker-dealer data pack integration is delivered as part of the AdvizorProplatform or standalone. It works alongside our advisor, firm, and team intelligence to provide aunified view of distribution activity, rather than operating as a standalone analytics tool.