ETF Adoption Is Accelerating. Here’s What RIAs Need to Know

ETFs are no longer just an alternative investment vehicle, they’re becoming central to how Registered Investment Advisors (RIAs) build portfolios. According to AdvizorPro’s Q2 ETF Trends Report, 58% of RIAs are using more ETFs quarter over quarter, highlighting a clear shift in advisor strategy. With growing product innovation and access to strategies once reserved for institutional investors, ETFs are reshaping the RIA landscape.

In this interview, AdvizorPro CEO Michael Magnan breaks down the findings from the latest ETF Trends report and explains what’s driving this surge in adoption.

From tax efficiency and liquidity benefits to the rapid growth of niche and thematic strategies, Michael shares how RIAs are leveraging ETFs to expand client opportunities and stay competitive. For concrete examples, see the top RIAs holding ETFs in 2025 and how they’re applying these strategies in practice.

Watch the full video to get insights on which ETF trends are leading the way, how asset managers are adapting, and why the expansion of ETF strategies shows no signs of slowing down.

Advisors looking to uncover emerging opportunities and engage the right prospects can leverage insights from AdvizorPro’s ETF Trends Report to guide their strategies. Start your free trial today and see how our platform helps you connect with high-value clients and grow smarter.