AdvizorPro was featured in The Daily Upside in a piece on the ETFs advisors favored most in 2025, using AdvizorPro data to quantify which funds gained traction and which themes drew the most attention. If you follow advisor demand signals, it is a useful snapshot of what rose to the top this year and why it matters for ETF issuers and asset managers. 

What The Daily Upside Covered

The article highlights a clear pattern: advisor interest did not spread evenly across the ETF landscape. A smaller set of funds saw meaningful gains in advisor adoption, while many others remained flat. The Daily Upside also points to where demand clustered, including strong interest in crypto related exposure and commodity oriented strategies, and it shares specific examples to show how those themes played out in advisor behavior. 

Rather than treating advisor demand as a broad market wave, the write up frames 2025 as a year where specific exposures and vehicles earned a bigger share of mindshare, and it uses adoption and growth context to separate momentum from noise. 

How This Connects to RIA ETF Behavior We Track

This is the same type of signal based distribution teams look for when they use ETF holdings and adoption data to prioritize outreach. Our own analysis in the RIA ETF Trends Report Q3 2025 goes deeper on what changed inside RIA portfolios, where momentum concentrated, and how adoption shifted across categories.

Why ETF Issuers and Asset Managers Should Care

Advisor favorites are not just a popularity contest. They are a directional signal for distribution strategy.

When a theme is gaining adoption, it often means advisors are actively searching for solutions, comparing structures, and allocating in client portfolios. That is why content like this is valuable for teams that want to align messaging, identify the right RIA segments, and time outreach around real demand instead of generic territory coverage.

If you are building target lists tied to ETF adoption, you can also benchmark who is already allocating at scale using our Top 50 RIAs Holding ETFs 2025 breakdown.

A Practical Way to Use These Signals

One of the simplest workflows is to pair what is trending with how advisors research and evaluate products. For example, you can look at what advisors were actively searching for earlier in the year, then connect those search patterns to holdings adoption and outreach timing. Our Advisor ETF Search Trends April 2025 post shows how teams can use search behavior as an early indicator of intent.

The Daily Upside write up includes the full context, specific ETF examples, and the detailed framing behind the “favorites” list. Read it here: Advisors Favorite ETFs of 2025. 

Turn Advisor Demand Into Targeting

If your team wants to identify which RIAs are adopting specific ETF themes, spot momentum early, and build tighter lists based on real behavior, AdvizorPro can help you act on those signals with precision.

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