Research
·
October 16, 2026

Advisor Moves September 2026

Total Advisor Moves Tracked
2,451
Top Inflow Firm
LPL Financial
+146 advisors
Top Outflow Firm
J.P. Morgan Securities
-108 advisors
Top Net Gainer
LPL Financial
+44 net
Firms That Stood Out
Smaller firms posting the fastest month-over-month advisor growth in September.
OnePoint BFG Wealth Partners
+10.7% 112 → 124 advisors
NewEdge Wealth
+9.5% 137 → 150 advisors
BBR Partners
+9.1% 55 → 60 advisors

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 LPL Financial took the top spot in advisor inflows, adding 146 advisors, and it also posted the industry's largest net gain at plus 44, extending its run atop the net inflow rankings to a third straight month. 

J.P. Morgan Securities, which led inflows in July and August, slipped to second with 120 inflows, though it again recorded the highest raw outflows at 108. Raymond James was the other story of the month, adding 76 advisors against 44 departures for a net gain of plus 32, the second best net movement of any firm. 

This report breaks down the top firms by advisor inflows, outflows, and net movement for September 2026, powered by AdvizorPro real time tracking data.

Data as of October 5, 2026

Who Is Gaining Advisors and Who Is Losing Them

September's advisor movement data shows LPL Financial on both sides of the leaderboard at once, leading inflows with 146 while recording the second highest outflows at 102, a combination that still left it far ahead on net. 

J.P. Morgan Securities held the top spot in outflows at 108 and finished at a net gain of plus 12, a sharp contrast to Schwab Wealth Advisory, which added 30 advisors against only 4 departures for a net gain of plus 26. Merrill Lynch, Pierce, Fenner and Smith, which led the net outflow list in August at negative 55, improved to negative 24 and sixth place, while Northwestern Mutual Investment Services took over the top net outflow position with 2 inflows against 47 outflows.

 For recruiting and distribution teams following these shifts, our recent look at breakaway advisors shows where advisors who left the wirehouses chose to land.

Top Firms by Advisor Inflows September 2026

LPL Financial led all firms with 146 inflows in September, followed by J.P. Morgan Securities at 120. Raymond James came in third with 76 inflows, ahead of Merrill Lynch, Pierce, Fenner and Smith at 66 and Wells Fargo Clearing Services at 60.

Morgan Stanley placed sixth with 58 inflows and Ameriprise Financial Services followed at 43. Schwab Wealth Advisory posted 30, while Cetera Investment Advisers and Edward Jones rounded out the top ten with 29 each.

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Top 10 Firms by Advisor Inflows — September 2026
1. LPL Financial
146
2. J.P. Morgan Securities
120
3. Raymond James
76
4. Merrill Lynch, Pierce, Fenner & Smith
66
5. Wells Fargo Clearing Services
60
6. Morgan Stanley
58
7. Ameriprise Financial Services
43
8. Schwab Wealth Advisory
30
9. Cetera Investment Advisers
29
10. Edward Jones
29

Rep level advisor movement tracked by AdvizorPro, September 2026. Source: AdvizorPro Advisor Moves data.

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A closer look at where Raymond James's September inflows came from shows a broad mix of firms, led by seven advisors who joined from Edward Jones and six from LPL Financial. The data also shows several team moves, including a group of four advisors who moved from UBS Financial Services to Raymond James on the same day in San Francisco, California, five who arrived from RBC Capital Markets on September 21, and four who moved from Commonwealth Financial Network on September 30

Additional advisors arrived from Morgan Stanley, Merrill Lynch, Wells Fargo Clearing Services, Truist, and Janney Montgomery Scott, among others, underscoring how wide the firm's recruiting net was cast this month.

Top Firms by Advisor Outflows September 2026

J.P. Morgan Securities led all firms in raw outflows in September with 108 advisors departing, followed by LPL Financial at 102 and Merrill Lynch, Pierce, Fenner and Smith at 90. Wells Fargo Clearing Services posted 82 outflows for fourth place, a reminder that even the firms leading the inflow rankings see significant advisor turnover of their own.

Charles Schwab and Co. recorded 64 outflows and Morgan Stanley posted 63. Commonwealth Financial Network and Northwestern Mutual Investment Services tied at 47 each, followed by Raymond James at 44 and Edward Jones at 42.

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Top 10 Firms by Advisor Outflows — September 2026
1. J.P. Morgan Securities
108
2. LPL Financial
102
3. Merrill Lynch, Pierce, Fenner & Smith
90
4. Wells Fargo Clearing Services
82
5. Charles Schwab & Co.
64
6. Morgan Stanley
63
7. Commonwealth Financial Network
47
8. Northwestern Mutual Investment Services
47
9. Raymond James
44
10. Edward Jones
42

Rep level advisor movement tracked by AdvizorPro, September 2026. Source: AdvizorPro Advisor Moves data.

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Raymond James's September departures show up in identifiable clusters, and most of them were headed to the same place. A group of five advisors moved from Raymond James to LPL Financial on September 8 in Monroe, Louisiana, and a separate group of five made the same move on September 14 across Amarillo, Lubbock, and Pampa, Texas. In all, twelve Raymond James advisors landed at LPL Financial during the month. Team departures like these are often the clearest signal of where advisor loyalty is shifting next.

Net Inflow Leaders September 2026

LPL Financial topped the net inflow rankings for a third consecutive month with a gain of plus 44, the result of 146 inflows against 102 outflows. Raymond James came in second at plus 32, gaining 76 advisors against 44 outflows, and Schwab Wealth Advisory followed at plus 26 on just 4 departures. TIAA-CREF Individual and Institutional Services placed fourth at plus 17, and PNC Wealth Management came in fifth at plus 16.

Fifth Third Securities and Private Advisor Group tied at plus 13, followed by &Partners, Empower Advisory Group, and J.P. Morgan Securities at plus 12 each. Rockefeller Financial also posted plus 12 this month. J.P. Morgan's net gain came on 120 inflows against 108 outflows, while &Partners added 13 advisors with a single departure.

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# Firm Inflows Outflows Net Inflow
1 LPL Financial LLC 146 102 +44
2 Raymond James 76 44 +32
3 Schwab Wealth Advisory, Inc. 30 4 +26
4 TIAA-CREF Individual & Institutional Services, LLC 26 9 +17
5 PNC Wealth Management LLC 26 10 +16
6 Fifth Third Securities, Inc. 21 8 +13
7 Private Advisor Group, LLC 15 2 +13
8 &Partners 13 1 +12
9 Empower Advisory Group, LLC 18 6 +12
10 J.P. Morgan Securities LLC 120 108 +12

Net advisor movement = inflows minus outflows, September 2026. Source: AdvizorPro Advisor Moves data.

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Net Outflow Leaders September 2026

Northwestern Mutual Investment Services posted the largest net outflow in September at negative 45, recording 2 inflows against 47 outflows. Charles Schwab and Co. and Commonwealth Financial Network tied for second at negative 43, with Charles Schwab and Co. posting 21 inflows against 64 outflows and Commonwealth Financial Network recording just 4 inflows against 47 outflows, a deepening of the pressure on the firm that we saw in August. Equitable Advisors and Strategic Advisers followed at negative 25 each.

Merrill Lynch, Pierce, Fenner and Smith recorded negative 24, while UBS Financial Services and Wells Fargo Clearing Services each posted negative 22. NYLIFE Securities came in at negative 18, and BofA Securities rounded out the top ten at negative 15, a figure Osaic Wealth matched this month. Much of the broader RIA and broker dealer consolidation behind these shifts is tracked in our RIA M&A roundup.

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# Firm Inflows Outflows Net Outflow
1 Northwestern Mutual Investment Services, LLC 2 47 -45
2 Charles Schwab & Co., Inc. 21 64 -43
3 Commonwealth Financial Network 4 47 -43
4 Equitable Advisors, LLC 4 29 -25
5 Strategic Advisers LLC 8 33 -25
6 Merrill Lynch, Pierce, Fenner and Smith Incorporated 66 90 -24
7 UBS Financial Services Inc. 12 34 -22
8 Wells Fargo Clearing Services, LLC 60 82 -22
9 NYLIFE Securities LLC 1 19 -18
10 BofA Securities, Inc. 8 23 -15

Net advisor movement = inflows minus outflows, September 2026. Source: AdvizorPro Advisor Moves data.

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Fast Growing Wealth Management Firms by Advisor Headcount September 2026

The biggest names dominate the raw inflow rankings, but some of the sharpest percentage growth in September came from mid-sized independent firms.

 Comparing advisor headcount on August 31 with September 30 for firms with more than 50 advisors, three stood out.

 OnePoint BFG Wealth Partners grew from 112 advisors to 124, a gain of 10.7 percent, with ten of its tracked arrivals coming from Northwestern Mutual Investment Services during the month. NewEdge Wealth in Stamford, Connecticut grew from 137 advisors to 150, up 9.5 percent, welcoming advisors from Merrill Lynch, UBS Financial Services, and Morgan Stanley among others. 

BBR Partners, the New York based multi-family office, added five advisors to move from 55 to 60, a 9.1 percent increase. For firms of this size, a handful of hires moves the headcount meaningfully, which is why these names rarely appear on the raw inflow leaderboards above.

What September Advisor Moves Reveal

September showed how quickly the advisor movement leaderboard can change from one month to the next. LPL Financial overtook J.P. Morgan Securities for the top spot in inflows and extended its net inflow lead to a third straight month, while J.P. Morgan held the heaviest outflows and a much narrower net gain of plus 12. Schwab Wealth Advisory's plus 26 stood out because it came with almost no attrition, while Northwestern Mutual Investment Services, Charles Schwab and Co., and Commonwealth Financial Network anchored the net outflow side.

Raymond James is again the name to watch. The firm added 76 advisors in September against 44 departures, a net movement of plus 32 that trailed only LPL Financial, and the team moves in both directions show how active its advisor base is heading into the fourth quarter.

For more on who is actually behind these numbers, including tenure, gender mix, and channel differences across the advisor population, see our recent U.S. Wealth Advisor Demographics Report 2026.

About AdvizorPro

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Advisor Moves August 2026: Raymond James Breaks Into the Top 3

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Total advisor moves tracked
2,652
Top Inflow Firm
J.P. Morgan Securities
+108 advisors
Top Outflow Firm
J.P. Morgan Securities
-111 advisors
Top Net Gainer
LPL Financial
+38 net

Daily Advisor Move Activity in August 2026

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J.P. Morgan Securities held the top spot in advisor inflows for a second straight month in August 2026, adding 108 advisors, though its pace slowed from July's 121. The firm was also the busiest in the industry in the other direction, posting the highest raw outflows of any firm at 111, a near even trade that left it essentially flat for the month. Raymond James was the real story of August, gaining 61 advisors against just 26 departures for a net inflow of plus 35, the second best net movement of any firm this month.

 This report breaks down the top firms by advisor inflows, outflows, and net movement for August 2026, powered by AdvizorPro real time tracking data.

Data as of September 1, 2026

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Who Is Gaining Advisors and Who Is Losing Them

August's advisor movement data shows J.P. Morgan Securities leading both sides of the ledger at once, a rare position that speaks to how much recruiting and attrition activity runs through the industry's largest wirehouses simultaneously. 

LPL Financial extended its run atop the net inflow rankings, posting a net gain of plus 38 in August after leading net inflows in July as well. Merrill Lynch, Pierce, Fenner and Smith again posted the industry's largest net outflow, losing a net 55 advisors after leading that list in July too, evidence that the wirehouse's attrition problem has not let up.

 Raymond James stood out as the month's most improved story once its full advisor movement is counted, with 61 advisors joining the firm in August against 26 who left. 

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Top Firms by Advisor Inflows August 2026

J.P. Morgan Securities led all firms with 108 inflows in August, followed by LPL Financial at 97. Raymond James rounded out the top three with 61 inflows, moving ahead of Wells Fargo Clearing Services, which posted 60 for the month.

Merrill Lynch, Pierce, Fenner and Smith and Morgan Stanley tied for fifth place with 47 inflows each. Vanguard Marketing Corporation placed seventh with 33 inflows, MML Investors Services followed at 32, Citigroup Global Markets posted 30, and Ameriprise Financial Services rounded out the top ten at 27.

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Top 10 Firms by Inflows – August 2026
1. J.P. Morgan Securities
108
2. LPL Financial
97
3. Raymond James
61
4. Wells Fargo Clearing Services
60
5. Merrill Lynch
47
6. Morgan Stanley
47
7. Vanguard Marketing
33
8. MML Investors Services
32
9. Citigroup Global Markets
30
10. Ameriprise Financial Services
27

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A closer look at where Raymond James's August inflows came from shows a broad mix of firms across the industry, led by eight advisors who joined from Commonwealth Financial Network, including a cluster of four who moved from Commonwealth to Raymond James on the same day in Rochester, New York. Additional advisors arrived from UBS Financial Services, Merrill Lynch, Morgan Stanley, LPL Financial, Wells Fargo Clearing Services, J.P. Morgan Securities, Edward Jones, and Cambridge Investment Research, among others, underscoring how wide Raymond James's recruiting net has been cast this year.

LPL Financial's second place finish in August comes as the firm continues onboarding advisors from its Commonwealth Financial Network acquisition, a deal that fits into the broader wave of RIA and broker dealer consolidation we mapped out in The 2026 RIA Aggregator Map. Integration is expected to wrap up in the fourth quarter of 2026, and LPL's recruiting numbers so far this year still reflect organic growth rather than the pending Commonwealth conversion, meaning the largest single wave of advisor movement tied to that deal is still ahead.

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Top Firms by Advisor Outflows August 2026

J.P. Morgan Securities led all firms in raw outflows in August with 111 advisors departing, narrowly ahead of Merrill Lynch, Pierce, Fenner and Smith at 102. LPL Financial posted 59 outflows for third place, followed closely by Wells Fargo Clearing Services at 58, a reminder that even the firms leading inflow rankings see significant advisor turnover of their own.

Morgan Stanley recorded 56 outflows, Charles Schwab and Co. posted 54, and Edward Jones came in at 51. UBS Financial Services rounded out the middle of the list at 41, while Strategic Advisers and Commonwealth Financial Network tied for ninth and tenth at 37 and 35 respectively.

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Top 10 Firms by Outflows – August 2026
1. J.P. Morgan Securities
111
2. Merrill Lynch
102
3. LPL Financial
59
4. Wells Fargo Clearing Services
58
5. Morgan Stanley
56
6. Charles Schwab & Co.
54
7. Edward Jones
51
8. UBS Financial Services
41
9. Strategic Advisers
37
10. Commonwealth Financial Network
35

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Raymond James's August departures also show up in identifiable clusters. A group of four advisors left Raymond James for Wells Fargo Advisors Financial Network on the same day, split evenly between satellite offices in Fresno and Chico, California, and a separate pair of advisors departed for CreativeOne Wealth out of the same Overland Park, Kansas office. Team departures like these are often the clearest signal of where advisor loyalty is shifting next.

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Net Inflow Leaders August 2026

LPL Financial topped the net inflow rankings for a second consecutive month with a gain of plus 38, the result of 97 inflows against 59 outflows. Raymond James came in second at plus 35, gaining 61 advisors against 26 outflows, and Vanguard Marketing Corporation followed at plus 24. Schwab Wealth Advisory rounded out the top four at plus 23, and MML Investors Services placed fifth with a net gain of plus 13.

TIAA-CREF Individual and Institutional Services and Kestra Advisory Services tied for sixth and seventh at plus 12 each, followed by Empower Advisory Group at plus 11 and Fifth Third Securities at plus 10. Corient rounded out the top ten with a net gain of plus 7, a sign that independent RIA aggregator platforms are also winning their share of advisor talent this year.

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#
Firm
Inflows
Outflows
Net Inflow
1
LPL Financial LLC
97
59
+38
2
Raymond James
61
26
+35
3
Vanguard Marketing Corporation
33
9
+24
4
Schwab Wealth Advisory, Inc.
25
2
+23
5
MML Investors Services, LLC
32
19
+13
6
TIAA-CREF Individual & Institutional Services, LLC
20
8
+12
7
Kestra Advisory Services, LLC
17
5
+12
8
Empower Advisory Group, LLC
19
8
+11
9
Fifth Third Securities, Inc.
16
6
+10
10
Corient
9
2
+7

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Net Outflow Leaders August 2026

Merrill Lynch, Pierce, Fenner and Smith posted the largest net outflow in August at negative 55, recording 47 inflows against 102 outflows. Commonwealth Financial Network followed at negative 34, and Strategic Advisers came in at negative 31. Charles Schwab and Co. and Northwestern Mutual Investment Services tied for fourth and fifth, each posting a net outflow of negative 27.

NYLIFE Securities recorded a net outflow of negative 26, Edward Jones posted negative 25, and Equitable Advisors came in at negative 19. Park Avenue Securities rounded out ninth at negative 17, and UBS Financial Services closed out the top ten at negative 16.

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#
Firm
Inflows
Outflows
Net Outflow
1
Merrill Lynch, Pierce, Fenner & Smith Incorporated
47
102
-55
2
Commonwealth Financial Network
1
35
-34
3
Strategic Advisers LLC
6
37
-31
4
Charles Schwab & Co., Inc.
27
54
-27
5
Northwestern Mutual Investment Services, LLC
2
29
-27
6
NYLIFE Securities LLC
2
28
-26
7
Edward Jones
26
51
-25
8
Equitable Advisors, LLC
6
25
-19
9
Park Avenue Securities LLC
7
24
-17
10
UBS Financial Services Inc.
25
41
-16

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What August Advisor Moves Reveal

August continued several of the patterns that have defined advisor movement in 2026. J.P. Morgan Securities held the top spot in inflows for a second straight month while also posting the industry's heaviest outflows, a combination that left the firm nearly flat on net despite topping both leaderboards. LPL Financial's net inflow lead extended into a second month as well, evidence that its recruiting pipeline, including the advisors still to come from the Commonwealth Financial Network acquisition, continues to outpace departures.

Raymond James is the name to watch heading into the fall. The firm gained 61 advisors in August against only 26 departures, a net movement of plus 35 that trailed only LPL Financial for the best net inflow performance of any firm tracked this month, a marked shift from the roughly flat net movement Raymond James posted in July.

For more on who is actually behind these numbers, including tenure, gender mix, and channel differences across the advisor population, see our recent U.S. Wealth Advisor Demographics Report 2026.

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Request a demo of AdvizorPro's advisor intelligence platform and see how it can sharpen your recruiting and distribution strategy today.
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Advisor Moves July 2026

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Data as of August 1st, 2026
Total advisor moves tracked
2,346
Top Inflow Firm
J.P. Morgan Securities
+121 advisors
Top Outflow Firm
Merrill Lynch
-118 advisors
Top Net Gainer
LPL Financial
+36 net

Daily Advisor Move Activity in July 2026

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J.P. Morgan Securities finished July 2026 as the leading recruiter of advisor talent, posting 121 inflows to edge out LPL Financial's 108, a reversal from June when LPL topped the list. On the other side of the ledger, Merrill Lynch, Pierce, Fenner and Smith recorded the heaviest departures of any firm at 118 advisors, narrowly ahead of J.P. Morgan's own 116 outflows. This report breaks down the top firms by advisor inflows, outflows, and net movement for July 2026, powered by AdvizorPro real time tracking data.

Who Is Gaining Advisors and Who Is Losing Them

July brought a shakeup at the top of the inflows list. J.P. Morgan Securities and LPL Financial traded places from June, with J.P. Morgan's 121 inflows moving it past LPL's 108, even though LPL still posted the second highest total of any firm tracked this month. Merrill Lynch, Pierce, Fenner and Smith once again posted the heaviest raw outflows in the industry at 118, its second consecutive month near the top of that list, while also ranking fourth in inflows with 59, for a net loss of 59 advisors on the month.

Top Firms by Advisor Inflows July 2026

J.P. Morgan Securities led all firms with 121 inflows in July, followed by LPL Financial at 108 and Wells Fargo Clearing Services at 88. Merrill Lynch, Pierce, Fenner and Smith rounded out the top four with 59 inflows. Morgan Stanley ranked fifth with 54 inflows, followed by Raymond James, combined across its three registered entities, at 46. MML Investors Services placed seventh with 36 inflows, Ameriprise Financial Services and RBC Capital Markets tied for eighth and ninth at 35 each, and Goldman Sachs and Co. rounded out the top ten at 27.

1. J.P. Morgan Securities
121
2. LPL Financial
108
3. Wells Fargo Clearing Services
88
4. Merrill Lynch, Pierce, Fenner and Smith
59
5. Morgan Stanley
54
6. Raymond James (combined)
46
7. MML Investors Services
36
8. Ameriprise Financial Services
35
9. RBC Capital Markets
35
10. Goldman Sachs and Co.
27

A closer look at where Raymond James's July inflows came from shows a broad mix rather than a single source: advisors joined from LPL Financial, Morgan Stanley, Ameriprise Financial Services, Merrill Lynch, UBS Financial Services, and Charles Schwab, among others. LPL Financial's second place finish comes as the firm continues onboarding advisors from its Commonwealth Financial Network acquisition. LPL's June surge to 204 inflows was not Commonwealth's roughly 3,000 advisors landing on the platform; those advisors remain registered under Commonwealth's own entity until conversion, expected to complete in Q4 2026. The real Commonwealth wave is still ahead later this year.

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Top Firms by Advisor Outflows July 2026

Merrill Lynch, Pierce, Fenner and Smith led all firms in raw outflows in July with 118 advisors departing, followed by J.P. Morgan Securities at 116 and Wells Fargo Clearing Services at 78. LPL Financial posted 72 outflows, placing fourth even as it ranked second in inflows, a reminder of how much movement runs through the industry's largest independent broker dealer in both directions. Morgan Stanley recorded 57 outflows, Charles Schwab and Co. posted 50, and Raymond James, combined across its three entities, came in at 49. Osaic Wealth rounded out the middle of the list at 46, while Edward Jones and UBS Financial Services tied for ninth and tenth at 44 each.

1. Merrill Lynch, Pierce, Fenner and Smith
118
2. J.P. Morgan Securities
116
3. Wells Fargo Clearing Services
78
4. LPL Financial
72
5. Morgan Stanley
57
6. Charles Schwab and Co.
50
7. Raymond James (combined)
49
8. Osaic Wealth
46
9. Edward Jones
44
10. UBS Financial Services
44

Net Inflow Leaders July 2026

LPL Financial topped the net inflow rankings with a gain of plus 36, the result of 108 inflows against 72 outflows. MML Investors Services came in second at plus 19, and Empower Advisory Group followed at plus 16. TD Private Client Wealth posted a net gain of plus 15 with zero outflows for the month, and RBC Capital Markets rounded out the top five at plus 14. PNC Wealth Management and Schwab Wealth Advisory also posted net gains of plus 14 each, followed by Citizens Securities at plus 12, GT Securities at plus 11, and Corient at plus 10.

#
Firm
In
Out
Net
1
LPL Financial
108
72
+36
2
MML Investors Services
36
17
+19
3
Empower Advisory Group
16
0
+16
4
TD Private Client Wealth
15
0
+15
5
RBC Capital Markets
35
21
+14
6
PNC Wealth Management
14
0
+14
7
Schwab Wealth Advisory
14
0
+14
8
Citizens Securities
12
0
+12
9
GT Securities
11
0
+11
10
Corient
10
0
+10

Net Outflow Leaders July 2026

Merrill Lynch, Pierce, Fenner and Smith posted the largest net outflow in July at negative 59, recording 59 inflows against 118 outflows. Northwestern Mutual Investment Services followed at negative 40, and Strategic Advisers came in at negative 31. Osaic Wealth posted a net loss of negative 29, and UBS Financial Services rounded out the top five at negative 27. Charles Schwab and Co. recorded a net outflow of negative 25, NYLife Securities posted negative 22, and Edward Jones came in at negative 21, tying with Cetera Investment Advisers and Equitable Advisors for ninth and tenth.

#
Firm
In
Out
Net
1
Merrill Lynch, Pierce, Fenner and Smith
59
118
-59
2
Northwestern Mutual Investment Services
0
40
-40
3
Strategic Advisers
0
31
-31
4
Osaic Wealth
17
46
-29
5
UBS Financial Services
17
44
-27
6
Charles Schwab and Co.
25
50
-25
7
NYLife Securities
0
22
-22
8
Edward Jones
23
44
-21
9
Cetera Investment Advisers
21
42
-21
10
Equitable Advisors
0
21
-21

What July Advisor Moves Reveal

July reshuffled the top of the recruiting leaderboard without changing the broader pattern that has defined 2026 so far. J.P. Morgan Securities overtook LPL Financial for the top inflow spot, while Merrill Lynch, Pierce, Fenner and Smith posted the industry's heaviest outflows for a second straight month, evidence that large wirehouses continue to see steady attrition even as they also recruit at scale.

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