Cboe Vest Accelerates Growth with AdvizorPro

Prior to working with AdvizorPro, Cboe Vest was already at an inflection point of growth with rapid increases in AUM, product expansion into crypto funds, and a doubling sales team. While the company was poised for exponential growth, Cboe Vest’s prospecting strategy could barely maintain its current pace, let alone support the expansion the team was aiming to capture.

The prospecting system they had used to get the company off the ground relied on a mix of Excel spreadsheets, unreliable data, and hours of manual research by junior employees. It quickly became clear that their growth was being limited by the quality of advisor data at their disposal. The sales team needed access to robust, up-to-date data to power their prospecting goals.

Cboe Vest decided to partner with AdvizorPro to streamline their data workflow and empower the sales team to focus on what matters most: creating real relationships with advisors.

Growing with AdvizorPro

From launching new products to running targeted sales campaigns, Cboe Vest’s Chris Lee shared how the team leverages AdvizorPro to build stronger relationships with the right prospects.

Running Targeted Sales Campaigns

A core part of Cboe Vest’s growth strategy centers around steady outreach to advisors in each wholesaler’s territory. Their highly tailored email campaigns have allowed wholesalers to engage with prospects in a more intentional and effective way, resulting in a consistently full pipeline.

This approach requires valuable, timely messaging and a quality list of prospects. Using AdvizorPro, the team can seamlessly filter advisors by geography, custodian, personal interests like golf, and specific firms. They import these lists directly into Salesforce using AdvizorPro’s CRM integration, enabling wholesalers to focus on outreach rather than data management.

For more strategies on precise advisor targeting, see the TrafficIQ Playbook, which explores how data-powered personalization drives engagement.

Penetrating Advisor Aggregator Relationships

Expanding relationships with advisors at RIA aggregators is a key focus for the team. Chris described how easy it was to create and maintain an accurate list of current advisors at large aggregator firms using AdvizorPro’s data freshness.

With constantly changing advisor rosters, this level of accuracy has been a game changer for maintaining meaningful, ongoing relationships at scale.

You can explore more about this trend in the Advisor Demographics Report, which details how advisor teams are consolidating and expanding across firms.

Launching a New Fund

In addition to expanding its existing product lineup, Cboe Vest has launched new products using AdvizorPro to target the right advisors from day one.

For example, when launching a new bitcoin strategy, the team used AdvizorPro’s AI Search to identify advisors with an interest in cryptocurrency, then ran targeted email and phone campaigns within each wholesaler’s territory. This data-driven approach helped jumpstart engagement and drive early inflows.

Maximizing the Return on Conference Sponsorships

Advisor conferences have always been an important part of Cboe Vest’s prospecting efforts, but AdvizorPro has significantly increased the ROI of these events.

By working off basic attendee lists provided by conference sponsors, the team uses AdvizorPro’s TrafficIQ to enrich contact data with verified email addresses, phone numbers, and LinkedIn profiles. They use this information to engage with advisors prior to conferences and even schedule in-person meetings.

At a recent conference, Cboe Vest connected with over 350 attendees, turning many of those initial conversations into warm relationships — a result that was previously impossible with manual list building.

For more on conference prospecting best practices, check out the post on How to Maximize ROI as a Wealth Management Conference Sponsor.

Seamless Integration with Salesforce

Leveraging the AdvizorPro Salesforce integration has been key to eliminating manual data entry and unifying team activity under one system. The integration setup required minimal effort, yet completely transformed the team’s workflow.

Today, all wholesaler activity is aggregated in Salesforce, reducing the risk of error and enabling real-time collaboration. Lead imports that once took days now happen automatically each week.

“If we hadn’t done the AdvizorPro integration, our sales teams would still be working manually from old spreadsheets. What the integration does most importantly for us is keep the salesperson totally in Salesforce. What a time saver.”— Chris Lee, Cboe Vest

More Than a Data Vendor

Throughout Cboe Vest’s relationship with AdvizorPro, Chris has emphasized that the partnership goes far beyond software.

“I think the big defining factor is how well you deal with your customers — how you treat them, how you hear and listen to them. That’s what we want.”— Chris Lee, Cboe Vest

AdvizorPro’s customer success team continues to work closely with Cboe Vest to customize integrations, enhance platform use, and support ongoing growth initiatives.

Results

Since partnering with AdvizorPro, Cboe Vest has seen substantial growth by streamlining its prospecting process and reaching new markets.

Chris estimates that the team has saved tens of thousands of manual labor hours and attributes hundreds of millions of dollars in new assets to the partnership.

“AdvizorPro has saved us tens of thousands of manual labor hours, and if we’re talking about AUM, using AdvizorPro has earned us hundreds of millions of dollars in assets.” — Chris Lee, Cboe Vest

The team continues to leverage AdvizorPro and the Salesforce integration to drive productivity, deepen advisor relationships, and scale effectively.