Advisor movement remains one of the clearest leading indicators of change across the wealth management ecosystem. Each month, shifts in advisor affiliation, firm growth, and net flows provide early signals into where momentum is building and where firms may be facing retention challenges.

Using data from the AdvizorPro platform, this report analyzes advisor inflows, outflows, and net movement across major firms in February 2026. These insights reflect how advisors are repositioning across platforms and where distribution opportunities may be emerging.

For teams tracking advisor movement trends over time, similar patterns can be explored in more depth in the US Wealth Advisor Movement Report, which provides a broader view of how advisor transitions evolve across the industry.

Data as of March 11th, 2026.

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Top Firms by Advisor Inflows

February data shows a concentration of inflows among a small group of large firms, with Raymond James and LPL Financial leading the month.

Raymond James recorded 149 advisor inflows, followed closely by LPL Financial with 145. J.P. Morgan Securities came in third with 71 inflows, while Morgan Stanley and Wells Fargo Clearing Services also saw meaningful advisor additions.

This level of concentration suggests that advisor recruiting remains highly competitive among large platforms, particularly those offering flexible affiliation models and strong infrastructure support.

These inflow patterns often correlate with broader platform positioning and advisor value propositions, similar to trends seen in Top RIAs Using TAMPs, where firms scale by aligning infrastructure with advisor needs.

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Top Firms by Advisor Outflows

On the outflow side, LPL Financial recorded the highest number of advisor departures at 117, followed by Ameriprise at 99 and Merrill Lynch at 80.

Commonwealth Financial Network and Osaic Wealth also experienced notable outflows, along with Edward Jones and Wells Fargo.

Outflows at this level do not necessarily indicate weakness in isolation, but they do highlight the scale of movement occurring across the advisor landscape. In many cases, firms with high inflows also experience elevated outflows, reflecting active recruiting environments rather than one directional change.

Understanding both sides of this movement is critical when evaluating net growth and platform stability.

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Top 10 Net Inflow Firms

When looking at net inflows, a clearer picture of momentum emerges.

Raymond James led all firms with a net inflow of 77 advisors, followed by J.P. Morgan Securities with 36 and LPL Financial with 28.

Firms such as Voya Financial Advisors and Cerity Partners also posted positive net flows, despite smaller absolute inflow numbers. These firms often represent more targeted growth strategies rather than broad scale recruiting.

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Top 10 Net Outflow Firms

Several firms experienced significant net outflows in February, indicating potential areas of transition

Ameriprise Financial Services recorded the largest net outflow at negative 76, followed by Merrill Lynch at negative 66 and Commonwealth Financial Network at negative 60.

Charles Schwab, Edward Jones, and UBS Financial Services also saw net negative movement.

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What This Means 

Advisor movement is not just a recruiting metric. It is a leading indicator of change in advisor behavior, platform preferences, and technology adoption.

Firms gaining advisors are often investing in infrastructure, expanding capabilities, or improving advisor economics. Firms losing advisors may be undergoing transitions that create opportunities for competitors.

The ability to track these movements in real time allows teams to prioritize outreach, tailor messaging, and engage advisors at the right moment.

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Closing Thoughts

February 2026 advisor movement data reinforces a consistent theme across the industry. Growth is concentrated, competition is active, and advisor decisions are increasingly tied to platform flexibility, technology, and long term scalability.

For teams looking to stay ahead of these shifts, having continuous visibility into advisor movement, firm growth, and platform dynamics is essential.

AdvizorPro provides the data and intelligence needed to track these trends, identify opportunities early, and act with confidence. Start your free trial.

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