How 4,237 RIAs Are Repositioning ETF Allocations

A year ago, RIAs were navigating rate uncertainty and defensive positioning. In 2025, something shifted.

The 2026 AdvizorPro RIA ETF Trends Report analyzes 13F filings from 4,237 registered investment advisors to uncover how ETF allocations evolved from Q4 2024 to Q4 2025.

This is our second annual edition, allowing us to compare behavior year over year and identify not just what advisors are buying, but how portfolio construction strategies are changing.

Download the full report to see where advisor capital is actually moving.

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What You Will Learn

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RIAs Are Expanding ETF Lineups

The average number of ETFs held per firm increased 13.7 percent year over year, signaling diversification rather than consolidation. Over 71 percent of firms increased their ETF count, reflecting broader exposure across asset classes.

Turnover Is Slowing as Portfolios Mature

While advisors are still adding new ETFs, turnover declined meaningfully. The average turnover ratio sits at 36.3 percent, suggesting portfolios are stabilizing and moving from experimentation toward refinement.

Growth Is Shifting Beyond the Largest Issuers

Large providers remain embedded, but firms like Dimensional, JPMorgan, and VanEck posted adoption gains. Issuer competition is evolving from scale driven to differentiation driven.

Income and Structured Products Are Leading

The fastest growing ETFs include derivative income strategies, defined outcome products, and targeted growth exposures. High fee ETFs are gaining adoption when they solve clear portfolio objectives.

New ETF Launches Are Gaining Traction Faster

Several ETFs launched within the past three years added over 100 RIA allocators in a single year. Adoption cycles in the RIA channel are accelerating.

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Inside the Report

The full report includes:

• ETF concentration versus diversification trends

• ETF turnover metrics and portfolio stability analysis

• Top 10 fastest growing ETF issuers among RIAs

• Top 10 fastest growing ETFs by allocation growth

• High fee ETFs gaining adoption

• Newly launched ETFs seeing rapid RIA uptake

• ETF categories entering RIA portfolios for the first time

All insights are powered by AdvizorPro’s proprietary RIA intelligence platform, analyzing real allocation behavior across thousands of advisory firms.

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Why This Matters

The RIA ETF market is expanding, but the story is no longer about sheer growth. It is about refinement.

Advisors are becoming more intentional. They are broadening exposure, stabilizing lineups, and selectively adopting differentiated strategies. The battle for RIA mindshare is shifting from scale to specialization.

Whether you are an ETF issuer, asset manager, capital markets team, or distribution leader, understanding where advisor capital is moving gives you a competitive advantage.

Get the full data, rankings, and allocation insights.