Read insights and best practices for engaging
financial advisors & insurance agents

YCharts Case Study

Discover how YCharts uses AdvizorPro’s RIA data, HubSpot integration, and Teams insights to streamline prospecting, scale outreach, and drive growth across sales and marketing.

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Advisor ETF Search Trends – April 2025

AdvizorPro’s April 2025 Advisor ETF Search Trends report highlights a 22.8% month-over-month surge in ETF-related searches—driven by commodities, gold, energy, leveraged/inverse and small blend equity ETFs—providing actionable advisor demand insights.

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Advisor Moves – April 2025

Advisor Moves April 2025 reveals LPL Financial leading advisor inflows, J.P. Morgan Securities topping outflows, and boutique firms like Victory Capital posting the strongest net gains amid a dynamic advisor mobility landscape.

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RIA Custodian Trends Report 2025

The AdvizorPro 2025 RIA Custodian Trends Report analyzes Form ADV filings to reveal the fastest-growing custodians, platform shifts, and multi-custodial adoption patterns across RIAs by AUM, firm age, and new registrations.

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Advisor Movement Trends Report 2025

Over the past six months, advisor movement was marked by a strong shift toward RIA and hybrid platforms, with nearly half of all transitions driven by younger advisors under 40 and new talent concentrated among a handful of large firms.

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Advisor Moves – March 2025

In March 2025, advisor movement data revealed continued volatility across major firms, with LPL Financial leading in net gains while J.P. Morgan experienced significant activity on both inflow and outflow fronts—highlighting ongoing shifts between wirehouses, hybrids, and independents.

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TrafficIQ Playbook

Table of Contents Introduction Step 1: Set Up TrafficIQ & Define Your Ideal Client Profile (ICP) Activating TrafficIQ & CRM Integration Defining Your ICP (AUM,

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