Email marketing remains one of the most effective ways to engage with audiences and drive results for your business. Choosing the right email marketing tool is crucial to your success. In this comprehensive guide, we’ll take a deep dive into some of the top email marketing tools available, each offering unique features and capabilities.
HubSpot
Overview: HubSpot is a powerhouse built for B2B companies, offering a comprehensive suite of marketing tools. It includes a CRM feature that helps retain valuable customer data and allows for precise re-marketing campaigns.
Key Features:
- Email automation
- Form automation
- Landing pages
- Live chat
- Dynamic personalization
- Account-Based Marketing (ABM) tools
Pricing: HubSpot’s email marketing plan starts at $600 per month, but it offers a free plan with essential features.
Brevo (formerly SendinBlue)
Overview: Brevo is a versatile CRM suite that provides a complete sales and marketing toolkit. It empowers you to create email campaigns from start to finish, offering drag-and-drop email editing and AI-driven subject lines.
Key Features:
- Drag-and-drop email editor
- Audience segmentation
- AI subject line generator
- Detailed email metrics
- Automation with if/then scenarios
- Automated consent management
Pricing: Brevo offers a free plan that allows you to send up to 300 emails per day. Paid plans start at $25 per month for 20,000 emails.
Mailchimp
Overview: Mailchimp is one of the most popular email marketing tools, known for its user-friendly interface. It offers advanced features such as A/B testing and social media scheduling to enhance multichannel marketing strategies.
Key Features:
- Audience management with segmented lists
- Marketing automation
- Templates
- Reporting & analytics
- 300+ app integrations, including Canva and Salesforce
Pricing: Mailchimp offers a free plan that includes 1,000 emails per month and 500 contacts. Paid plans start at $13 for 500 contacts.
Kartra
Overview: Kartra positions itself as an all-in-one marketing solution for small businesses. It simplifies personalized marketing campaigns with an intuitive email builder, behavior-based automations, split testing, and robust analytics.
Key Features:
- Optimal send time recommendations
- Behavioral metrics
- Multiple trigger rules
- Templates for easy use
Pricing: Kartra offers a 30-day trial, followed by a starter pack priced at $99 per month.
MailerLite
Overview: MailerLite is a great choice for beginners. It features a drag-and-drop email builder, email automation, personalization based on user behavior, A/B testing, and smart delivery based on time zones.
Key Features:
- Email marketing campaigns
- Drag-and-drop email builder
- Email templates
- Real-time reporting
- A/B testing
Pricing: MailerLite offers a free plan that includes 12,000 emails to 1,000 contacts per month. Paid plans start at $10 per month for 1,000 subscribers.
AWeber
Overview: AWeber offers advanced email marketing features, integrated with Canva for unique designs. It provides a drag-and-drop email builder, custom sign-up forms, and robust tracking, including best send times and A/B testing.
Key Features:
- Landing page builder
- Email automation
- eCommerce pages
- Web push notifications
Pricing: AWeber offers a free plan for up to 300 subscribers and 3,000 emails per month. Paid plans start at $19.99 per month for 500 subscribers.
GetResponse
Overview: GetResponse is a Mailchimp alternative with a built-in website builder and AI Email Generator for optimized emails and subject lines. It provides free email templates and supports customization with branding materials, GIFs, and stock images.
Key Features:
- Website builder
- A/B testing
- Drag-and-drop interface
- Push notifications
- List segmentation
Pricing: GetResponse offers a free plan and paid plans starting at $19 per month.
Email Octopus
Overview: Email Octopus is another Mailchimp alternative with features for monitoring campaign performance and tailored content. It supports the growth of your subscriber list through customizable forms and landing pages.
Key Features:
- Basic email automation
- Email campaigns and flows
- Email segmentation
- Custom reports
Pricing: The free plan includes up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $8 per month.
Learn more about Email Octopus
EngageBay
Overview: EngageBay is a robust alternative to HubSpot, offering a built-in CRM, live chat, contact and deal management, and additional marketing tools. It’s designed for growing B2B businesses.
Key Features:
- Landing page builder
- Web popups
- Email sequences
- Advanced segmentation
- SMS and social media marketing
Pricing: EngageBay provides a free plan for up to 500 contacts, with paid plans starting at $14.99 per month.
SendPulse
Overview: SendPulse is a versatile tool that integrates email, chatbots for WhatsApp and Instagram, Facebook Messenger, push notifications, and SMS. It offers a unified dashboard for managing contacts and workflows.
Key Features:
- Email automation
- Audience segmentation and tags
- Subscription forms
- Chatbots, SMS, and web push notifications
Pricing: SendPulse offers a free plan for up to 500 subscribers, with paid plans starting at $8 per month.
Freshworks CRM
Overview: Freshworks CRM is a multi-channel marketing tool designed for B2B businesses. It includes a CRM, robust email marketing features, and highlight cards for actionable insights.
Key Features:
- Multichannel engagement
- Workflows
- Custom reports & dashboards
Pricing: Freshworks CRM offers a free plan for up to 100 marketing contacts, with paid plans starting at $15 per month.
Learn more about Freshworks CRM
Constant Contact
Overview: Constant Contact is suitable for both beginners and advanced marketers. It offers built-in sign-up forms, social media integration, branding-matching email templates, advanced email marketing, and more.
Key Features:
- Robust free email templates
- A/B testing with automated resends
- Advanced segmentation
- Landing pages and website design tools
- Social media management, including post scheduling and ad campaigns
Pricing: Constant Contact’s pricing starts at $12 per month and goes up to $80 per month for premium features.
Learn more about Constant Contact
Conclusion
A few weeks ago, we discussed how to use Facebook to target wealth advisors and insurance producers. These tools are invaluable to sales and marketing, and choosing your email marketing tool sets the foundation. The best tool for your business depends on your specific needs, budget, and level of expertise. Consider your audience, campaign complexity, and desired features when making your decision. With the right email marketing tool, you can engage your audience effectively and drive success for your business.