Tidal ETF, a leading white-label ETF issuer, helps boutique managers thrive in the competitive world of ETFs. To connect with the right financial advisors and grow their business, they needed a smarter prospecting solution. Having reviewed multiple providers, including Discovery Data and Fintrx, Tidal ETF chose AdvizorPro for its precision targeting and up-to-date data, recognizing it as the best provider to help them achieve their growth goals.
Overcoming Prospecting Challenges
Before AdvizorPro, Tidal ETF struggled with outdated data from their previous provider. Their sales team was wasting time cold-calling leads who were no longer relevant, resulting in inefficiency and frustration. “Before AdvizorPro, it was like shooting in the dark,” said one team member. “We didn’t know who we were talking to, and had little information about their business or how to position our services.”
The limitations of their previous provider became more apparent as their outreach failed to connect with the right advisors. Tidal needed fresh, relevant data and a platform that could help them target specific advisor profiles based on detailed business metrics.
The Turning Point: Choosing AdvizorPro
The decision to partner with AdvizorPro was a game-changer. AdvizorPro’s platform gave Tidal ETF access to regularly updated lists, advanced filtering capabilities, and insights that allowed them to pre-qualify advisors before making the first call. No longer relying on stale contact information, the sales team now had the tools they needed to make every conversation more targeted and relevant.
“Partnering with AdvizorPro fixed our issue of outdated data,” said the team. “Now, we use refreshed lists to keep our CRM updated, and we can quickly pull insights on advisors’ books of business. It saves us time and helps us focus on the most promising prospects.”
Precision Targeting for Better Relationships
With AdvizorPro, Tidal ETF gained the ability to filter and target prospects with greater accuracy. They could now focus on boutique RIAs that were the best fit for their offerings by using filters like ETF percentage and AUM. This precision allowed them to build meaningful relationships with advisors who were likely to engage with their products.
An example of how this works in practice: Tidal’s team created segmented lists targeting C-suite executives for an event at the New York Stock Exchange, using AdvizorPro’s filters to identify key decision-makers. This level of detail ensured their time at the event was spent talking to the right people, leading to better follow-ups and results.
Tangible Results: A $5 Million Win and Many More
One of the standout successes came from a targeted campaign for Tidal’s ESG sustainable product. Using AdvizorPro’s advanced filtering tools, Tidal identified 600 advisors from a wirehouse who had shown interest in the theme of one of their ETFs. Within days of executing the email campaign, Tidal secured a $5 million trade, demonstrating the platform’s power at scale.
Daily Transformation: From Guesswork to Informed Decisions
AdvizorPro became an essential part of Tidal’s daily workflow. With the ability to easily integrate the platform into their CRM, Tidal’s team could now make informed decisions before reaching out to a prospect. Whether it was analyzing 13F filings for competitor analysis or using keyword searches to find advisors aligned with specific themes, the platform made their outreach more intentional and efficient.
An example of how this impacted their daily operations: Tidal used AdvizorPro to narrow down a list of 8,000 advisors interested in ESG funds. By refining the list further based on engagement, they identified the top 800 prospects and executed a highly targeted email campaign. As a result, they secured 8 meetings and 2 strong leads for follow-up, proving the effectiveness of precise, personalized outreach.
Why AdvizorPro Stands Out
Tidal ETF ultimately chose AdvizorPro for its superior data quality, precision targeting, and seamless CRM integration. Tidal’s success with AdvizorPro demonstrates the platform’s value in helping them not only streamline their prospecting process but also expand their client base through better relationships and more relevant outreach.
The Results: A More Efficient and Effective Sales Process
With AdvizorPro, Tidal ETF has transformed their sales process, moving from guesswork to data-driven decision-making. By focusing on the right advisors, they have increased the quality of their leads, improved productivity, and achieved significant client wins.
